Title:                           Marketing Specialist

Requirements:          Bachelor’s degree; 3-5 years experience within Marketing;

                                      1+ years of trade show planning a plus.

General Position Summary:

We are seeking a high-energy, detailed oriented and organized professional to manage and execute our company’s trade shows, mobile marketing, events, sponsorships and brand ambassadors.  Individual must be a team player and have a positive, proactive attitude, and excellent communication skills to interact with co-workers, clients and vendors.  Individual must be able to multi-task and prioritize tasks.

Essential Functions/Major Responsibilities:

• Attend major trade shows and work as booth manager to coordinate set-up and dismantle of booth including packing and checking for damage/completeness and adhering to booth rules and managing deadlines.
• 30% travel - willing to travel to key shows and events throughout the US as required.
• Procure equipment, maintain equipment inventory and update equipment when appropriate.
• Maintain trade show schedule and develop staffing recommendations and submit staffing requests in a timely manner.  Reserve hotel accommodations, catering, transportation and credentials for staffing. 
• Prepare contracts, manage vendor relationships, verify invoices, coordinate show shipping, manage storage and order show services, literature and promotional merchandise.
• Manage all aspects of Raymarine’s mobile marketing activities, including event scheduling, promotional efforts and equipment maintenance and upgrades.
• Create pre/post show reports as well as conduct pre/post meetings to ensure objectives and company goals are met and maximized.  Solicit feedback from staff.
• Manage key sponsorships, including the following:
  • Establish a systematic means to evaluate opportunities
  • Deliver sponsorships that maximize brand awareness and equity
  • Deliver the plan on budget
  • Develop and implement new brand initiatives that drive enhanced loyalty with Raymarine consumers
• Develop and execute merchandising and point of purchase solutions for key accounts.
• Work with VP of Sales to maximize utilization and effectiveness of brand ambassadors.
• Coordinate outfitting pro ambassador with all equipment and promotional needs.
• Maintain brand ambassador database and contracts.
• Assists in supporting existing consumer marketing efforts and implementing new ideas. 
• Evaluate industry and trade show trends to make recommendations on new and existing opportunities as well as continually improving our future shows / fishing tournaments / sponsorships.
• Assist in maintaining and tracking overall marketing budget.
• Assist with marketing projects and administrative matters as needed. 
• Assist in any aspect of marketing per direction of Director of Marketing and needs of the department.
• Experience in the marine industry a plus.
• Fishing and/or boating experience a plus.

   

  Supervisory Responsibility:

  • Job has no supervisory responsibility of direct reports.

   

  Interpersonal Contacts:

  • Extensive interaction with all company departments, direct customers, partners, suppliers and end consumers. 

   

   Specific Job Skills:

  • Proficiency in MS Word, Access, PowerPoint, and Excel
  • Strong overall marketing instincts
  • Strong writing skills
  • High sense of urgency
  • Organizational skills
  • Analytical ability
  • Strong budgeting skills
  • ‘Hands on’ approach