Job Summary
- Company
- O'Rourke Hospitality Marketing, LLC
- Location
- Newburyport, MA 01950
- Industries
- Advertising and PR Services
- Hotels and Lodging
- Other/Not Classified
- Job Type
- Full Time
- Employee
- Years of Experience
- 1+ to 2 Years
- Education Level
- Bachelor's Degree
- Career Level
- Experienced (Non-Manager)
SEO Specialist/Copywriter
About the Job
O’Rourke focuses exclusively on the Hospitality Industry and provides world-class hotels with internet marketing services, website design and optimization, and off-line print design.
• Conduct Research on Hotels, the Hospitality Industry, and Internet Marketing Trends
• Write compelling, knowledgeable articles, press releases and blog posts that will capture the audience’s attention
• Research and incorporate keywords in articles to ensure they are search engine friendly
• Write copy for landing pages, advertisements, emails, and websites
• Maintain and update social media sites including Twitter, Facebook, and LinkedIn
• Create and update pay-per-click keyword campaigns in Google AdWords and provide budget and spend summaries for each campaign
• Create link building campaigns and find new linking opportunities
• Conduct Keyword Research and Optimize website on-page components including copy, meta tags, page title/descriptions, internal linking
• Generate and analyze Google analytics reports
Requirements:
• Bachelor’s degree
• Experience with SEO copywriting
• 2 years Experience at an SEO company implementing Internet Marketing tactics such as PPC, link-building, Google Analytics, and Social Media
• Knowledge of WordPress
• Ability to organize and perform multiple tasks under established deadlines
• A strong understanding of Internet Marketing terminology and trends
O’Rourke offers a full benefit package including Blue Cross Blue Shield Health Insurance, Paid Time Off, and a 401K profit sharing plan
We require the following writing samples: (1) Article, (1) Press Release, (1) Blog Post. We would also like to see examples of PPC ads, and social media profiles such as Twitter, Facebook and LinkedIn if available.
Please email your resume and writing samples to jobs@orourkehospitality.com
Responsibilities of SEO Specialist / Copywriter:
• Conduct Research on Hotels, the Hospitality Industry, and Internet Marketing Trends
• Write compelling, knowledgeable articles, press releases and blog posts that will capture the audience’s attention
• Research and incorporate keywords in articles to ensure they are search engine friendly
• Write copy for landing pages, advertisements, emails, and websites
• Maintain and update social media sites including Twitter, Facebook, and LinkedIn
• Create and update pay-per-click keyword campaigns in Google AdWords and provide budget and spend summaries for each campaign
• Create link building campaigns and find new linking opportunities
• Conduct Keyword Research and Optimize website on-page components including copy, meta tags, page title/descriptions, internal linking
• Generate and analyze Google analytics reports
Requirements:
• Bachelor’s degree
• Experience with SEO copywriting
• 2 years Experience at an SEO company implementing Internet Marketing tactics such as PPC, link-building, Google Analytics, and Social Media
• Knowledge of WordPress
• Ability to organize and perform multiple tasks under established deadlines
• A strong understanding of Internet Marketing terminology and trends
O’Rourke offers a full benefit package including Blue Cross Blue Shield Health Insurance, Paid Time Off, and a 401K profit sharing plan
We require the following writing samples: (1) Article, (1) Press Release, (1) Blog Post. We would also like to see examples of PPC ads, and social media profiles such as Twitter, Facebook and LinkedIn if available.
Please email your resume and writing samples to jobs@orourkehospitality.com
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Contact Information
O'Rourke Hospitality Marketing, LLC
