We are seeking a results-oriented, hands-on direct marketer to develop and manage consumer direct marketing programs for Dover Publications.  Dover Publications, a subsidiary of Courier Corporation, is a niche publisher with over 9,000 titles in print.

The Director of Direct Marketing will understand how to sell products directly to consumers in a broad variety of interests groups.  A successful candidate will understand how to manage multiple initiatives in parallel from concept and budgeting through execution and performance analysis.   Fundamental to success in this role is the ability to lead and collaborate across a variety of departments within the organization, as well as identify and build relationships with outside marketing partners.

Job Responsibilities

• Develop consumer market strategy and execution plan in a collaborative environment working with managers responsible for marketing, product development, finance, information technology, customer service and operations.
•  Participate in the strategic planning process.  Manage the creation and presentation of direct marketing plans and budgets, including quarterly reviews of results and forward looking forecasts.
• Direct the development and execution of consumer direct marketing campaigns, across all channels including catalogs, websites and permission-based email. 
• Work in a hands-on fashion with the consumer marketing team to develop effective new customer acquisition and customer retention programs.  Implement data-driven testing and measuring methodologies to drive continual improvement in financial performance.
• Direct the use of customer and prospect databases to improve the quality of list selection across mail and email campaigns with the objective of improving both customer experience and campaign performance.
• Lead the development of brand messaging that targets products to a diverse array of consumer niches including: graphic designers, musicians, teachers, mathematicians, crafters and parents of young children.
• Direct managers in the use of analytics tools to drive effective reporting, analysis and learning from campaign results.  Take a hands-on approach in assessing campaign effectiveness and manager analysis.
• Lead design improvement across all media including catalogs, websites and email.  Develop methodologies to routinely test and measure the effectiveness of significant design changes.

This position requires a hands-on marketing professional who can manage a small team of marketers as well as create the strategy and lead its implementation.

Requirements & Experience

• Seven to ten years of direct marketing experience, selling products directly to consumers. 
• Experience in book publishing, apparel, home or office products, or related industries which sell products direct to consumers required.
• Strong knowledge of direct marketing practices across all media including: catalog, ecommerce-based websites and permission based email.
• Bachelor’s degree in Marketing or Business.
• Strong quantitative skills; exceptional analytical and problem-solving skills
• Excellent written and verbal communication skills
• Highly organized with very effective time management skills

This position will be located either at Dover Publications in Mineola, NY (Long Island) or in N. Chelmsford, MA (suburb of Boston).  Qualified candidates residing in either location are encouraged to apply.

The company provides a comprehensive benefits package including medical/dental and life insurances, 401k plan with match, profit sharing, and employee stock purchase plan.