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Job Summary

Company
Advanced Financial Services
Location
Middletown, RI 02842
Industries
Financial Services
Job Type
Full Time
Employee
Years of Experience
5+ to 7 Years
Education Level
Bachelor's Degree
Career Level
Experienced (Non-Manager)

Internet Lead Generation Specialist

About the Job

We're AFS . . . a leading, national residential mortgage lender since 1983 located in Newport, Rhode Island.

We were recently recognized as the Best Place to Work in Rhode Island - Yes #1 - by the Providence Business News. And, we were ranked among the Top 25 Best Small Companies to Work for in America for the past three years. For the best in training, company culture, and location – AFS has a lot to offer.

Presently, we employ over 280 people at our Newport headquarters, with plans for future expansion there – come see our beautiful facility!


 


 


Overview:


The Internet Lead Generation Specialist is responsible for Advanced Financial Services, online marketing efforts and web analytics to support business goals consistent with other communication efforts. 


 


Essential Functions & Responsibilities:


§         Manage the development & execution of internet lead generation and third party lead purchases.


§         Coordinate ongoing development to AFS’s site, ensuring compliance to the site and optimal search and lead generation results.


§         Monitor performance of site programs and third party lead performance using tracking, reporting and analytical tools.


§         Develop standards and processes that promote long-term company growth and efficiency as required.


§         Experience in developing email based marketing programs


§         Experience purchasing leads from third party lead providers


Required Skills:


 


§         Self-motivated and independent, with an ability to pay attention to detail, prioritize, multi-task, and work within identified timeframes.


§         Excellent verbal and written communication skills with a willingness to share ideas and contribute as part of a team.


§         Proficiency in managing Web sites designed toward lead generation and high proficiency in web analytics.


§         Possess a solid background and understanding of the latest concepts, practices, procedures and trends in Web development.


§         Background in marketing analytics


 


Experience:


 


§         5+ years experience internet lead generation with a demonstrated ability to manage multiple projects, adhere to tight deadlines, and deliver creative solutions that satisfy business objectives.


§         Web analytics tools


§         Marketing analytics


Education:


§         Bachelor’s degree in marketing, communications or an equivalent experience is preferred.


Benefits:



- Blue Cross & Blue Shield of RI Medical coverage
- Delta Dental of RI coverage
- Lincoln Financial Group Short-Term Disability


- Lincoln Financial Group Financial Long-Term Disability Insurance


- Lincoln Financial Group Optional Life Insurance


- ING 401(K) Plan


Vacation. . . and more.


Medical and Dental benefits commence on the first of the month after the date of hire.


AFS is an equal opportunity employer


 


 


 

 
 

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Contact Information

Advanced Financial Services