About the Company

EMD Serono, Inc., an affiliate of Merck KGaA, Darmstadt, Germany, is a leader in the US biopharmaceutical arena, integrating cutting-edge science with unparalleled patient support systems to improve people's lives. The company has strong market positions in neurodegenerative diseases, MS and endocrinology. EMD Serono is also a leader in fertility treatments. With a clear focus on the patient and a leadership presence in the biopharmaceutical industry, EMD Serono's US footprint continues to grow, with more than 1000 employees around the country and fully integrated commercial, clinical and research operations in the company's home state of Massachusetts.

Description

In this role you will make a significant contribution to the Reproductive Health marketing Team. The successful candidate will be responsible for developing and implementing marketing initiatives that support the brand strategy and that target both healthcare professionals and patients. This candidate may also be responsible for people management and development.

This is a highly visible role internally and externally. Some of the key interfaces internally are with sales, marketing, medical affairs, supply chain, and regulatory affairs.

Externally you will interact with groups such as: physicians, KOLs, ad agencies, vendors, patient advocacy groups, and professional associations.

Key Tasks & Responsibilities

• Participate in the development of the Gonal F and Reproductive Healthy product portfolio marketing strategy to healthcare professionals and patients. Work with the Director of Marketing to ensure that these strategies fit within the overall US franchise strategy
• Proactively develop and execute marketing projects with agencies from concept through implementation. Ensure that all launch milestones are met
• Responsible for tactical implementation including but not limited to collateral materials, speaker bureaus, key opinion leader development, etc.
• Refine and enhance marketing strategy and tactics based on market experience, new clinical data, and market research/business intelligence findings
• Manage budgets and judiciously prioritizes strategies and tactics based on potential value to the Gonal F brand
• Build relationships with key internal and external customers to ensure successful execution of projects
• Work in close collaboration with Training and Field Sales Management and the Call Center to ensure successful development and implementation of programs, tools, and services with consistent marketing messages
• Conduct field visits as necessary to evaluate effectiveness of marketing programs, tools, and services
• Collaborate with Business Intelligence and Market Research on the development of research tools and analysis of results to understand market dynamics and trends. Stay abreast of ongoing clinical development for the brand
• Collaborate with Medical Affairs and Medical Operations to develop and execute medical education programs
• Work with Marketing Advisory team of healthcare providers to develop and adapt plans, support implementation of new and unique customer programs, and value-added services
• Partner with key Patient Advocacy Groups to provide education and foster market awareness in the fertility space
• Support convention planning and execution of related programs
• • Other related duties as assigned

• BA/BS required
• MBA or advanced degree preferred

• Minimum of three to five years related marketing experience in pharmaceutical/biotech industry. Including one to two years managing, leading, and developing people
• Strong pharmaceutical marketing experience, requires experience developing marketing programs and materials for healthcare professionals
• Experience managing vendors and contractors
• Experience managing a marketing budget
• Pharmaceutical launch experience strongly preferred
• Willing to travel up to 30% of time
• Previous pharmaceutical sales or pharmaceutical sales management experience a plus

• Strong communication skills (written and spoken) and an ability to translate clinical information into succinct and high impact marketing messages
• Excellent presentation skills
• Ability to work in fast paced environment
• Ability to analyze competitive landscape and key brand issues
• Must be comfortable with ambiguity common dynamic marketplace
• Must possess the ability to multi-task and have superior organizational skills
• Excellent interpersonal skills
• Ability to demonstrative creative and innovative strategies for business development
• Ability to access and influence various functional areas and motivate groups to actions through team building initiatives
• Leadership skills in a matrix management environment
• Collaborative work style and familiarity with core operating function (sales, marketing, regulatory, legal, medical, global marketing and co-promotion partners)
• Business oriented thinking
• Relationship management skills